Robert B. Cialdini (Author of Influence)

Por un escritor de hombre misterioso

€ 6.50

4.8 (561) En stock

The Uses (and Abuses) of Influence

Read (PDF) Influence, New and Expanded: The Psychology of Persuasion Epub / X

Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

Influence: Science and Practice [Book]

Robert Cialdini's Influence was a hit the moment it was first published in 1984. Now it's been updated and revised to incorporate the most recent developments in the fields of persuasion and compliance to provide fresh insights and examples of how influence works to change behavior. Photographs.